Social Media Word of Mouth Statistics

Social media world of mouth value is based on research compiled by Socialnomics lists statistical information about the “Social Media Revolution.” If you are still wondering about the value of word of mouth communication online and its impact on your business, relationships and lifestyle, then watch the video below and view list of social media statistics here.

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)
Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
54% = Number of bloggers who post content or tweet daily
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video…on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

A PEW Internet & American Life Project report states that people who use a social networking service (SNS) are more connected offline than who don’t use social media networks.

Contrary to claims made by some quarters, the study states that social networking “actually help users develop connections and form stronger relationships in the real world.” For instance, statistics proving social networks are more than just online relationships are:

Only 3% of users’ Facebook friends have never met in person. While 89% of all Facebook friends have met in person more than once.
Internet users have a much more diverse network than those who don’t use the internet. Out of all social networks, LinkedIn users have the most diverse networks.
The average user of a social networking site has more close ties than a non-Internet user and is half as likely to be socially isolated as the average American.
Internet Users are more trusting of others than non-Internet users. Facebook users are over 3 times more likely than non-internet users to agree that “most people can be trusted.”
Social networking users may have more of a life than non-internet users. There is a higher percentage of SNS users to partake in a community group, sports league or youth group than a non-internet user.

It comes as no surprise that Facebook has the largest following with 92% users, followed by MySpace, the oldest SNS with 29%, then LinkedIn with 18% and Twitter trailing with 13%.

A breakdown of social networking reveals that:

The average age of an adult SNS user jumped from 33 years old in 2008 to 38 years old in 2010.
12% more female social networking users in 2010
The average LinkedIn user is 40 years old, while the average age for the MySpace is 32 years old, 38 years for Facebook users & 33 years for Twitter users.
Men dominate LinkedIn at 64% and the opposite is true with women dominating Twitter at 64%.
As with the world white web a few years back, whites make up the majority when it comes to social networking. LinkedIn has 85% white users compared to 2% black users and 4% Latino users. MySpace has 16% black users and 12% Latino users.
On the leaderboard, Facebook has the highest frequency of use with 52% of users checking at least once a day, then Twitter with with 33% of users on the service daily. And 19% women update their Facebook status daily and half that number for men.
44% of users in the 18-22 age range favor or “Like” content on a daily basis.
20% women are more likely to “Like” Facebook content than just 9% men.

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