Is Video Marketing Plan the Key to Growing Your Business?

A lot of online businesses have learned that placing promotional videos on their website is a good marketing strategy.

They have figured out that a video marketing plan helps builds the brand name, showcases them as an expert in their industry or field, shows real people behind the brand name, speaks to new customers and repeat customers, provides important information about the brand, offers real live customer testimonials, creates new traffic, and increases sales.

Here are some types of video marketing ideas that YOU could use to grow your business:

* Satisfied customer testimonial videos with real people giving their honest feedback about their experience with the product and the customer service. This is the social proof that will help you sell more products or services.

* A brief video introduction explaining what you do professionally. This is the video version of your elevator speech.

* A brief walk-through of your website video. Show viewers the webs page tabs, the search function, and the live chat customer service so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.

* How To videos. You can show potential customers how to use an electronic product, or a needle work technique, or how to apply countertop finish, or you can explain how to purchase the best product based on their needs.

* Q&A videos. Use the FAQ you receive and make a video answering them. This shows the customer you care, and also minimizes the time spent time having to repeatedly answer the same questions via email.

A featured video on your website can have a great influence on your business, however, there are additional details you should know regarding how to get the maximum impact from your social media efforts.

Please contact me today if you realize the marketing potential of using video and would like to discuss it further.

Social Media Specialist Services

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Social media is the use of web-based social networks (ex. Facebook, Twitter, Youtube) and mobile apps (ex. Iphone) to expand a company’s market reach by interacting with customers with the intent of increasing credibility, trust and your business sales. Online relationship building generates more interest in what have to offer, your values and your “Likeability”.

As internet technology evolved to being a medium of exchange of ideas, goods and services circa 2001, forwarding thinking entrepreneurs and business owners jumped online. And as the internet infrastructure and bandwidth increase, more people saw the benefits of having relevant information available at the click of a mouse with no expense of time or dime.

Today, 80% of people search for goods and services online. Do your own research and compare the internet sales numbers versus the local retail business sales numbers. Your business survival, career, and lifestyle requires a web presence (whether as an information or ecommerce or news or location website) and the days when print media and brick and mortar stores was “all there is” are now numbered. Just read the news about about the Yellow Pages that are no longer being printed in NY and about corporations and mom&pop stores with no web presence that are going under – quickly.

Now, to remain relevant, viable and avoid posting the “Going Out Of Business” sign, smart local business owners are adopting social media networks, mobile devices and apps to interact with customers in real time at any time.

The graph below shows that most people find business using social media networks.

Get on Facebook, Twitter, Youtube and LinkedIn
Take advantage of free social media to increase your ROI
Monitor feedback and reviews
Manage your local business listings

where customers search for info 300x228 Social Media Specialist Services

Social Medial #1 Source of Traffic

When someone sees your brand, what feelings does it stir in them? Is it good, bad, or indifferent? Is that something you want to change?

The Effective Social Media System I Deliver to You Includes:
• a brandable website or I will create a blog for your existing website $897
• a branded Facebook FanPage. *$397
• a customized Twitter Page. *$397
• a matching printed Brochure page *$497
• a Business Card designed to fit your brand. *$50
• up to 2 hours training. Additional time can be purchased. *$120 value

Save $$$ on this Effective Social Media System if purchased before May 31, 2012.
*(No changes are allowed to package but items can be purchased individually)

Compare at $2,000+ (~33 hours of work @ $60 an hour)
Your Price : $1,497

Note: This offer does not include a domain name, domain hosting, printing, or copywriting.

Only a small 25% deposit is required to get started.
Project completion is one month.

We are ready to help you grow your business and increase your potential market size and awareness locally and globally depending on your business.

Contact me today for a free consultation.

Glossary of Web Marketing Terms for Profitablility

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Do you know there is is a lot you can do with your website right now to increase your business profitability? For instance, what strategies can you employ to attract new customers, make current customers happy, increase your business sales, and perform other sales generating tasks for you?

Well, I’ve got a a handful of online marketing terms you should know. If you haven’t not used the services of an offline seo consulting expert before, then these terms might sound like Greek to you…but that’s fine, we’re here to help.

SEO – This stands for search engine optimization. Optimizing your website for the search engines means the difference between a trickle of traffic or a lot of traffic.

Monetize – Is your website layout designed to make you money? Chances are, you haven’t monetized it properly or you’re lacking the know how to monetize your site.

Email marketing – This is one of the most direct and effective ways to actively market your products online. Collecting email addresses from people means you can send them followup emails about new products, sales, events, policy, etecetera to bring them back to your site or to your local business outlet and purchase from you.

Autoresponder – An autoresponder is the software vehicle by which you send your emails. You don’t have to set up time-consuming individual emails and put in each email address. The email autoresponder software does it all.

Shopping carts – If you’re selling physical products, then you need to setup a shopping cart software on your site. Not all shopping carts are equal choose one one that has all the features you need and it will make your life easier.

It’s a whole different world, isn’t it? I can walk you through this confusing maze as it’s my specialty. Online consulting and taking care of your online needs is what I do. You can contact me today to learn more about implementing these marketing strategies for your business.

Graphics mistakes that will cost you valuable business

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So you’ve finally taken the plunge and put a website up. Congratulations, it’s a wise move!

“What? You did it yourself?

“Let me take a look… oh… ummm…”

Does your website scream amateur? It might be that you did put your site together yourself or you got your cousin, Charlie, who knows a little more than you do, to put it up for you.

Now cast a critical eye over it, as if you were your customer. While you may be proud of your newfound graphic skills, you may actually be scaring potential customers away.

Simply put, a professional website header and other graphics make your online business face professional by association.

If your graphics look, well… lame, then everything else is suspect too, even if you do have valuable information on your site.

A site’s graphics are so important, but often overlooked. If you’ve gone to all the work to bring new people to your website, don’t you want to leave a good first impression?

Take a look at some of the websites you like to visit and check out their website header, their “buy now” buttons, and the other graphical elements.

* Are they in keeping with the overall theme of the business?
* Are they pleasing to look at?
* Do the graphics in the content make the site easier to read?

The good news is you don’t have to be a graphics artist to have a professional-looking website! I can reveal my resources or arrange to have it done for you to save you time and hassles.

You can email or call me anytime to discuss this.

What’s the best way to collect email addresses?

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Collecting email addresses is an important part of your marketing that should be attended to as quickly as possible!

Having the email addresses of your existing clients and potential customers means you can let them know when you have new services or products and when you’re having a sale. You can also communicate with them regarding”How To” explanations, answer frequent questions, and even let them know if your office is open during a snow storm. They won’t forget you if you send them periodic emails.

To collect emails from your brick and mortar location >

This is something you may already be doing. Have a sign-up form at the front desk or ask each customer after they purchase if they’d like to be notified via email. You might consider setting up a request form for this on your copy of receipts.

To collect emails from your website >

Put a signup form on your site and display it in a prominent place. This usually means “above the fold” where website visitors can see it upon landing on your site and before they have to scroll down. A signup form, once set up, does not require any handling from you.

To get people to sign up on the form, offer them something they’d like to have. It could be a free coupon, a report on how to do something they’d like to do (relating to your business), a quiz to see if they’ll qualify for something, or just about anything that can be sent automatically that’s of a digital nature.

If you’d like to talk about what would work best for you, I have experience in this area and have some great ideas. Call or reply to this email to discuss.

Link Building Mistakes SEO Services Avoid at all Cost

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What’s on YOUR website?

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Have you ever looked at a great website and analyzed what exactly is on it? This email talks about the extra pieces, besides the general writing, that make up a successful website.

One such “extra piece” is the use of videos. Not everyone likes to read so if you give your visual visitors something to look at, such as How To videos or a tour of your store, they’re more likely to stay around and see what you’re about.

An essential item for a website’s success is testimonials. If you have happy customers, put their letters or emails on your site. Potential clients like to know that others have gone before them and are happy with what you provide. The testimonials can also be videos if you have people who prefer to do it that way.

Another very important element, besides the written words (also known as content), is the use of graphics. I’m talking about eye-pleasing photos, charts, and clip art pictures that draw focus, make the web page interesting, and break up what would be considered a lot of text.

This next one is simple, yet so many websites overlook it – contact information. There is nothing more frustrating than looking all over a website and not finding a way to contact the site owner.

On every page of the website there should be an address, phone number, and email address. This is crucial to good customer service, and it makes a site look more legitimate and less suspicious.

Importance of Social Media for all Business Types

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